{"id":826,"date":"2025-09-23T12:41:03","date_gmt":"2025-09-23T12:41:03","guid":{"rendered":"https:\/\/vanessayrogers.com\/fabricoffolklore\/?post_type=podcast&#038;p=826"},"modified":"2025-10-20T13:50:12","modified_gmt":"2025-10-20T13:50:12","slug":"ep-41-the-science-behind-the-power-of-story-with-kendall-haven","status":"publish","type":"podcast","link":"https:\/\/vanessayrogers.com\/fabricoffolklore\/podcast\/ep-41-the-science-behind-the-power-of-story-with-kendall-haven\/","title":{"rendered":"Ep 41: The Science Behind the Power of Story with Kendall Haven."},"content":{"rendered":"\n<p>Have you ever wondered why humans are primed for stories? Once a story starts, its so hard to stop. In episode 41 Kendall Haven talks to us about the brain science behind why we are magnetically attracted to stories. His research, story coaching work, and two seminal books, STORY PROOF: The Science Behind the Startling Power of Story, and STORY SMART: Using the Science of Story to Persuade, Influence, Inspire, and Teach have revolutionized our understanding of stories\u2014of the science of story, of the relationship between the human brain and story and of the power of story elements to transform communications.<a href=\"https:\/\/www.youtube.com\/@fabricoffolklorepodcast\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Watch this episode on YouTube<\/strong><\/h2>\n\n\n\n<p>Click below to watch this full episode on our YouTube channel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ep 41: The Science Behind the Power of Story with Kendall Haven.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tm0ZLCo6oMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why humans are primed for stories? Once a story starts, its so hard to stop. In episode 41 Kendall Haven talks to us about the brain science behind why we are magnetically attracted to stories. His research, story coaching work, and two seminal books, STORY PROOF: The Science Behind the Startling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":827,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"episode_type":"video","audio_file":"https:\/\/youtu.be\/tm0ZLCo6oMI?si=YdAJHVWQeibCQjX_","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-content\/uploads\/2025\/09\/maxresdefault-58-1.jpg","cover_image_id":"828","duration":"1:16:34","filesize":"","filesize_raw":"","date_recorded":"2024-02-06","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"full"},"tags":[],"series":[76],"class_list":["post-826","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","series-fabric-of-folklore"],"episode_featured_image":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-content\/uploads\/2025\/09\/maxresdefault-58.jpg","episode_player_image":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-content\/uploads\/2025\/09\/maxresdefault-58-1.jpg","download_link":"https:\/\/vanessayrogers.com\/fabricoffolklore\/podcast-download\/826\/ep-41-the-science-behind-the-power-of-story-with-kendall-haven","player_link":"https:\/\/vanessayrogers.com\/fabricoffolklore\/podcast-player\/826\/ep-41-the-science-behind-the-power-of-story-with-kendall-haven","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"audible":{"key":"audible","url":"","label":"Audible","class":"audible","icon":"audible.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_play":{"key":"google_play","url":"","label":"Google Play","class":"google_play","icon":"google-play.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"rssradio":{"key":"rssradio","url":"","label":"RSSRadio","class":"rssradio","icon":"rssradio.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"}},"rssFeedUrl":"https:\/\/vanessayrogers.com\/fabricoffolklore\/feed\/podcast\/fabric-of-folklore","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"UiriXYFcJt\"><a href=\"https:\/\/vanessayrogers.com\/fabricoffolklore\/podcast\/ep-41-the-science-behind-the-power-of-story-with-kendall-haven\/\">Ep 41: The Science Behind the Power of Story with Kendall Haven.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/vanessayrogers.com\/fabricoffolklore\/podcast\/ep-41-the-science-behind-the-power-of-story-with-kendall-haven\/embed\/#?secret=UiriXYFcJt\" width=\"500\" height=\"350\" title=\"&#8220;Ep 41: The Science Behind the Power of Story with Kendall Haven.&#8221; &#8212; Fabric of Folklore\" data-secret=\"UiriXYFcJt\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/podcast\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/comments?post=826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/media\/827"}],"wp:attachment":[{"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/tags?post=826"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/vanessayrogers.com\/fabricoffolklore\/wp-json\/wp\/v2\/series?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}